Clean Bee

Clean Bee Starter Kits come with a refillable glass bottle and concentrated cleaner tablets that are mixed with water to create an all-purpose cleaning solution made from non-toxic ingredients. Additional refills can be purchased online, so customers never have to worry about the impact of tossing single-use plastic spray bottles.

Clean Bee partners with farmers across the country to set aside part of their land for native wildflower habitat—critical for healthy bee populations that are declining worldwide. At the end of the season, flowers are harvested for wildflower extract which is used to create Clean Bee’s four signature scents.

To help create more bee-friendly habitats everywhere, customers receive wildflower seed paper with region-specific wildflower seeds to plant in their own backyards or patios. 

I expanded the brand experience with a concept for an in-store display to reach additional customers at Target locations. This pop-up was designed to solve a common problem for grocery store shoppers: wiping down germs on shopping cart handles. Clean Bee compostable wipes featuring the selection of wildflower based scents are provided with indulgent graphics to introduce customers to the Clean Bee product range. To direct shoppers to the pop-up's location, I designed a wrap for shopping cart handles and floor graphics.

Before we began our design phase, we did research to help inform our product strategy. We surveyed 55 people about their habits and preferences when purchasing cleaning products and also asked about their personal level of concern for the environment.

While our survey showed that 75% of respondents were worried and anxious about human impacts on the environment, only 21% reported making drastic changes to their lifestyle for the environment. The majority of respondents (45%) said that they only do what they can to reduce their impact when it’s convenient, or (25%) that they want to help but it is confusing to know what the right thing to do is.

Other responses included feeling that the burden to go green should lie on the responsibility of corporations and not individuals, or that individual choices are too small to make a difference. Some responses mentioned feelings of not doing enough or that their individual choices did not matter.

We also asked what the most important factors people were when deciding what cleaning product to purchase to see how eco-friendly ranked. While it was a consideration for many, the effectiveness, scent, toxicity of ingredients and cost were also priorities.

We identified a key market of people more inclined to purchase green cleaning products including 61% of millennials, who tend to care more about leaving smaller carbon footprints and are looking for more sustainable options. Those with growing families also felt like their children were advocating for eco-friendly changes in the home.

More and more people are looking for cleaning products that meet the above requirements and minimize their impact on the environment by reducing waste and using sustainable practices. Based on these findings, we developed the following key pillars to guide our product design.

‍1) Make it easy and convenient to choose an environmentally friendly cleaner.

‍2) Use only non-toxic ingredients safe for families and ecosystems.

‍3) Impact the environment in a positive way and empower the customer to make a difference.